Article 50(4), first subparagraph; Article 50(5)
CurrentFrom 2 Aug 2026Disclose AI-Generated or Manipulated Deepfake Content
Applies to Deployer; Deepfake content.
- Actors
- Deployer
- Context
- Synthetic Content
- Themes
- Governance & AccountabilityData, Privacy & Information
Tracker Guidance
Disclose that qualifying image, audio or video deepfake content has been artificially generated or manipulated. For evidently artistic, creative, satirical, fictional or analogous works, disclosure may be limited so it does not hamper display or enjoyment. Apply the statutory law-enforcement exception where relevant. Provide the disclosure clearly and distinguishably, no later than the person's first interaction or exposure, and in accordance with applicable accessibility requirements.
Official text
4. Deployers of an AI system that generates or manipulates image, audio or video content constituting a deep fake, shall disclose that the content has been artificially generated or manipulated. This obligation shall not apply where the use is authorised by law to detect, prevent, investigate or prosecute criminal offence. Where the content forms part of an evidently artistic, creative, satirical, fictional or analogous work or programme, the transparency obligations set out in this paragraph are limited to disclosure of the existence of such generated or manipulated content in an appropriate manner that does not hamper the display or enjoyment of the work.
5. The information referred to in paragraphs 1 to 4 shall be provided to the natural persons concerned in a clear and distinguishable manner at the latest at the time of the first interaction or exposure. The information shall conform to the applicable accessibility requirements.
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