Article 50(1), 50(5)
CurrentFrom 2 Aug 2026Inform People When They Are Interacting With an AI System
Applies to Provider; AI systems intended to interact directly with natural persons.
- Actors
- Provider
- Themes
- Governance & Accountability
Tracker Guidance
Design and develop directly interactive AI systems so natural persons are informed that they are interacting with AI unless this is obvious to a reasonably well-informed, observant and circumspect person in the circumstances and context of use. Apply the statutory law-enforcement exception where relevant. Provide the information clearly and distinguishably, no later than the person's first interaction or exposure, and in accordance with applicable accessibility requirements.
Official text
1. Providers shall ensure that AI systems intended to interact directly with natural persons are designed and developed in such a way that the natural persons concerned are informed that they are interacting with an AI system, unless this is obvious from the point of view of a natural person who is reasonably well-informed, observant and circumspect, taking into account the circumstances and the context of use. This obligation shall not apply to AI systems authorised by law to detect, prevent, investigate or prosecute criminal offences, subject to appropriate safeguards for the rights and freedoms of third parties, unless those systems are available for the public to report a criminal offence.
5. The information referred to in paragraphs 1 to 4 shall be provided to the natural persons concerned in a clear and distinguishable manner at the latest at the time of the first interaction or exposure. The information shall conform to the applicable accessibility requirements.
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